Build trust and understanding with your customers
What are the benefits of privacy user research?
- Your community understands how you protect their data.
- Craft accurate messages and privacy notices.
- Your customers trust your organization and remain loyal.
Why do you need a specialist in privacy user research?
Privacy challenges to classic user experience research, as your customers may have unstated expectations about their data. Click-through rates don't tell the whole story, nor do A/B tests. We uncover privacy expectations, and provide actionable user experience guidance.
Our work includes:
- Data Protection Personas: Develop user personas for the design and usability of new products. This includes understanding the full scale of risk to your users from data leakage.
- Privacy user study: Run a user study to evaluate a new interface or flow to understand what your customers think is happening with their data.
- Translate engineering to user-friendly explanations. Based on a concrete understanding of your company's data protection practices, build notices that your customers read and understand.
We run qualitative or quantitative studies and can work independently or with your UXR team to develop the best methods for data protection and privacy.
Schedule a Meet and Greet
Do you want to talk to us about whether this would benefit your data protection program? Let's have a 15-minute meet and greet.
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What we offer
Data protection consulting for Internet-of-Things and AI-enabled products.